Yaniv Edry has a youthful and free spirited approach to photography. His unique style uses the right blend of technology but maintains a fresh, clean and raw feel that brings out a narrative in his stories with a classic and human spirit.
His distinguished signature for fashion image-making and film is featured in Vogue UK, Under Pressure magazine, I love Fake Magazine, Wonderland, Forbes, Interview RU, Vogue AU, Best Fashion magazine, Qvest magazine, Vice magazine, Hero magazine.
His advertising clients include: Nike, MAC, L'Oreal, Diesel, Gottex, Lee Cooper, Arena, Les Petites, Hennessy, Morgan,Agatha, Zadig & Voltaire, Louis Vuitton.
Edry was born and educated in Israel and started photographing his family at a very early age. In 1998 he was given the title “Best Emerging Artist of the year”.
His career took a real turn after his first private Exhibition “Simple” in 1999, which included documentary featuring the day-to-day lives of Israeli supermodels such as: Shiraz Tal, Nina Brosh, Amit Mechtinger and Yael Reich. The Exhibition gained coverage in all Israeli newspapers and was discussed on a highly rated evening host show. Edry then goes on photographing campaigns for Israeli’s leading fashion companies such as “Fox” with top model Bar Raphaeli and “TNT” with international model Josh Beech.
Awarded photographer of the year 2014 in the context of the 14th fashion award ceremony at the Holon design museum.